WBCSD Sustainable Mobility 2.0

The World Business Council for Sustainable Development (WBCSD) launched a project for creating a toolkit to help cities finding the right solutions for their urban mobility issues. A-to-Be participation allowed for a sound and tested technological perspective in evaluating solution proposals that best address the mobility concerns of cities.

Project description and goals

Building on earlier work of the World Business Council for Sustainable Development, particularly the Sustainable Mobility Project (2004) and Mobility for Development (2009), the WBCSD has launched a major new project – the «Sustainable Mobility Project 2.0», bringing together a uniquely global and cross-sectoral group of mobility-related companies and other stakeholders to accelerate progress towards sustainable mobility.

The ultimate goal of this Project was to accelerate and extend access to safe, reliable and comfortable mobility for all whilst aiming for affordability, zero traffic accidents, low environmental impacts, and reduced demands on energy and time. The movement of people and goods would be facilitated, contributing to a more prosperous and resilient society by creating new value and businesses, and a positive environmental and economic growth cycle.

This three-year project (2013-2015) aimed to speed and scale up the implementation of sustainable mobility solutions using the latest technological, systems and management developments to improve the situation including:

  • Fostering optimal city and intercity approaches to sustainable mobility by promoting cross-sectoral cooperation, and encouraging cities to cooperate on implementation, supporting citizens who want to lead more sustainable lives.
  • Contributing to a prosperous and positive society by minimizing negative aspects of mobility, such as traffic accidents, and energy and climate change constraints, and maximizing the positive impacts of moving goods and people through more comfortable, secure, safe, accessible, efficient and diverse mobility options.
  • Developing a clear and compelling vision for future sustainable mobility and concrete recommendations to achieve it, taking an integrated approach to mobility, energy, information, and citizens’ behavior and choices.
  • Defining an objective metric for assessing the sustainability of mobility in cities. It will be used for evaluating the impact of mobility options in order to enable informed decisions for effectively improving the mobility stream. driving common understanding among key mobility stakeholders (e.g. cities, business, and government), on opportunities and enabling environments for attractive, innovative business models for mobility improvement projects with social and economic benefits, and minimal environmental impact.


The Sustainable Mobility Project worked with six major demonstrator cities across the world to showcase:

  • sustainable mobility indicators that measure potential solutions to enable cities to better implement sustainable mobility solutions;
  • how to develop a detailed roadmap and action plans to improve sustainable mobility in a integrated manner;
  • how to apply cross-sectoral solutions that can be scaled up to accelerate progress towards sustainable mobility; and
  • the necessary policy accelerators and framework conditions to support rapid and widespread deployment of sustainable mobility solutions.

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